Wednesday 13 May 2009

"Your Season Ticket, Your Choice."

FC United came up with an interesting and novel idea to sell their season tickets. Fans can decide how much they want to pay for their season tickets! FC United was established in defiance of Manchester United's takeover by Malcolm Glazer and their recent campaign goes to show a few things that we all can and should learn from.

Firstly, they still believe in doing things for the fans. By allowing the fans to decide on the price of their own season tickets, they ensure that no discrimination is achieved and that everyone who is a true FC United fan will be able to purchase a season ticket and make it to the games. This clearly shows that they identified that fans are a big part of what the club is and will be. The fans are IMPORTANT!

Secondly, in a statement released by FC United, they believe that fans with more money will be able to contribute more with the implementation of this scheme while fans with lower financial ability will be able to purchase the season tickets at a price that is affordable to them. I guess, they are in a way putting their fans above their financial situation and believing strongly that this club, set up by fans, will continue to survive because of a mutual trust and belief between the fans and the club.

Such "pure" thinking and belief is difficult to find in today's world. If this scheme works, I guess it will show me and I hope show the world that there is still so much room for maturation our of culture and our community and this first step taken by FC United will hopefully help kick start this mutual belief and trust within the sports community where sports is not simply just about making money. There is so much more to sports and that the key to sports is to enjoy the game.

"Perfection is never about winning. Winning is no different from losing. Be perfect." - annoymous

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